Life and Form Co. took the lead in revitalizing the esteemed 'Art After Dark' event with a captivating campaign refresh. This initiative was crucial in reinvigorating the event's presence after a subdued period due to the pandemic. Life and Form's visually striking campaign, inspired by the celestial allure of the moon and its cosmic surroundings, not only distinguished the campaign but also sparked a sense of community engagement and awareness, making everyone feel a part of the event's revival.

Drawing inspiration from the moon's phases and the galaxy's vast expanse, a modern and attention-grabbing aesthetic resonated uniquely with the local audience. Efforts also extended to developing cohesive assets tailored for Instagram and Facebook, ensuring a seamless visual narrative across digital platforms. Additionally, Life and Form produced eye-catching posters, maps, and stickers strategically displayed in the storefronts of participating businesses, further amplifying the campaign's visibility.